National Consumer Protection Week (March 1–7) is a nationwide effort to help people guard their money and personal information. This year also includes Slam the Scam Day on March 5, which focuses on stopping imposter scams, one of the fastest‑growing types of fraud in the country.

We are posting content every day during Consumer Protection Week to help people in the communities we serve combat fraud and report it so that scammers can’t continue to take advantage of unsuspecting victims.

In Leon County and surrounding areas, phishing scams involving bad actors impersonating trusted sources to deceive people into giving them money have been on the rise.

Scammers often pose as trusted organizations like financial institutions or even law enforcement, hoping you’ll act quickly out of fear and share sensitive information.

First Commerce Credit Union has joined forces with the Leon County Sheriff’s Office to combat a rise in impersonation scams through a “Don’t Fall for the Call” public awareness initiative.

Watch out for advanced tactics that make scam callers appear legitimate, including caller ID spoofing, scripted impersonation calls, and urgent threats.

The Sheriff’s Office in February reported receiving 132 reports of impersonation scams since January 2025.

AI has enabled scams to become more sophisticated by making phishing emails appear more professional, simplifying the creation of fake websites, and allowing bad actors to convincingly impersonate voices.

Allen Burkes, First Commerce Director of Risk Management and President of the Big Bend Fraud Task Force, emphasized that it takes reporting these crimes to help law enforcement combat them.

“Partnership is critical in combating these crimes. The sooner victims report suspicious activity, the greater the chance of limiting financial loss,” Burkes said during a Feb. 26 press conference alongside law enforcement officials.

Don’t let scammers win. Stay smart: Never overshare online or give personal details over the phone if you suspect the caller isn’t legitimate.

What You Can Do to Protect Yourself

• Slow down and think before clicking or answering.
• Keep your device software up to date.
• Do not invest or move money because someone contacted you unexpectedly.
• Research any company or person before sending money.
• Never pay for “money recovery services.”
• Call us if something feels off. We are here to help.

First Commerce Credit Union provides this content to inform and inspire. While we strive for accuracy, we do not guarantee this information is accurate, complete or current.  This information is not professional advice (tax, legal, financial, etc.) and should not replace your individual consultation with qualified advisors. Laws, rules, and personal circumstances can change, so please verify how this information applies (or does not apply) to your situation and location. All decisions remain your responsibility. First Commerce Credit Union and its affiliates and employees assume no liability for outcomes resulting from the use of this material.