What is the Flamingo Challenge?
Hospitals in North Florida and South Georgia treat thousands of new cancer cases each year — and breast cancer is the most common diagnosis.The #FlamingoChallenge is an annual FUNdraising event with a twist! The Flamingo Challenge invites you to join the flock and support LOCAL breast cancer patients during Breast Cancer Awareness Month in October.You can simply donate with the option to pick up your adopted/sponsored flock to display at your business or home to show your support — or you can get your flock together and fundraise to make an even greater impact!Participants also are encouraged to take pictures of themselves with their flocks and post on social media challenging others to “join the flock.”
#FlamingoChallenge Silent Auction: Your Bid Makes an Impact
Make a difference in the fight against breast cancer by bidding in our #FlamingoChallenge silent auction.We’ve listed premium items below their retail price — and they can be yours, but only if you bid!Spread the word to friends and family, place your bids, and see what you can win.Anyone can participate, and all proceeds support local breast cancer patients and programs at hospitals in North Florida and South Georgia.You can bid through October 31.
Foundation Partners: Donate Directly
Join us in the fight against breast cancer – donate with the option to “adopt” a flock to display in front of your business or home – get started here!
Decorate a Flamingo Contest
NEW this year to the #FlamingoChallenge is our fun and interactive Decorate a Flamingo contest: featuring the bold and stylish Franny the Flamingo!
You and your business/organization can showcase your personal style by decorating a Franny for bragging rights and cool prizes.
Businesses who donate at the $150, $600, and $1,100 levels can pick up a Franny to decorate at the TMH Foundation (1331 E. 6th Ave., Tallahassee) or at First Commerce (3343 Thomasville Road, Tallahassee) to get started.
When you participate, you’re invited to our Oct. 30 Frannies Fly Home party where prize winners will be determined!
The best part? The Franny you decorate will be displayed at TMH’s Cancer Center to bring love and encouragement to patients.


How Can My Organization/Business Get Involved
Your monetary donation and participation by displaying a flock goes a long way! But your group/business can expand your impact in any of the following ways:
Pledge a portion of proceeds from a product, service, dish, drink or event
Collect change or offer to round up purchases at your store’s checkout
Host an auction or raffle with items like a paid day off or coveted parking spot
Host a contest (costume contest, chili cookoff, bakeoff) with donations for votes
Community Partner Events and Fundraisers
Throughout October, our community partners are hosting fun events, donating portions of proceeds and giving customers the option to round up for donations.
Our Goal Is Impact
Raising money is only a first step. The #FlamingoChallenge is about impact. When you donate, you can have the confidence that there are real, tangible purchases made and expenses covered that help make patients’ cancer journeys easier.#FlamingoChallenge funds have been used to cover costs of advanced technology that gives surgeons greater precision removing cancerous tissue. Money raised through the #FlamingoChallenge also goes toward providing access to mammograms and other early detection services.Funds also are used to help relieve the financial strain that breast cancer treatment can bring, helping pay for lodging and accommodations for patients who need to travel and items that are designed to improve treatment outcomes and provide comfort.Make an impact with us. Join the flock. Together, we can make this year’s #FlamingoChallenge the most impactful yet.
Keeping it Local
All money raised through the #FlamingoChallenge stays local. The funds directly support:Tallahassee Memorial Hospital’s Walker Breast ProgramArchbold Memorial Hospital’s Lewis Hall Singletary Archbold Cancer CenterSouth Georgia Medical Center’s Pearlman Cancer CenterSacred Heart Foundation and Ascension Sacred Heart Bay
How to Join the Flock
Now in its sixth year, the #FlamingoChallenge is a local fundraising initiative designed to support patients who are battling breast cancer. The North Florida and South Georgia communities have raised more than $500,000 through their generosity. That goes a long way.And this year, together, we can expand our impact!
The Flock is Back!
Special Thanks
This year, Altrua Global Solutions has stepped up in a big way to support the #FlamingoChallenge. As an in-kind sponsor, Altrua Global Solutions has provided numerous printed products to enhance the visual presentation of our fundraising materials. Their sponsorship truly makes a difference.
Your Financial Partner for Life
Established in 1940, First Commerce is a full-service, not-for-profit credit union with locations across North Florida and South Georgia. We are a member-owned cooperative and committed to the communities we serve. Our purpose is to empower people to enhance their financial well-being by helping them achieve their financial goals – whether it’s simplifying their day-to-day finances, buying their first car or home, or building a great retirement. When you bank with First Commerce, you get a truly personal experience backed by 85 years of financial expertise.




