Hospitals in North Florida and South Georgia treat thousands of new cancer cases each year — and breast cancer is the most common diagnosis.

The #FlamingoChallenge is an annual FUNdraising event with a twist! The Flamingo Challenge invites you to join the flock and support LOCAL breast cancer patients during Breast Cancer Awareness Month in October.

You can simply donate with the option to pick up your adopted/sponsored flock to display at your business or home to show your support — or you can get your flock together and fundraise to make an even greater impact!

Participants also are encouraged to take pictures of themselves with their flocks and post on social media challenging others to “join the flock.”

Raising money is only a first step. The #FlamingoChallenge is about impact. When you donate, you can have the confidence that there are real, tangible purchases made and expenses covered that help make patients’ cancer journeys easier.

#FlamingoChallenge funds have been used to cover costs of advanced technology that gives surgeons greater precision removing cancerous tissue. Money raised through the #FlamingoChallenge also goes toward providing access to mammograms and other early detection services.

Funds also are used to help relieve the financial strain that breast cancer treatment can bring, helping pay for lodging and accommodations for patients who need to travel and items that are designed to improve treatment outcomes and provide comfort.

Make an impact with us. Join the flock. Together, we can make this year’s #FlamingoChallenge the most impactful yet.

Now in its sixth year, the #FlamingoChallenge is a local fundraising initiative designed to support patients who are battling breast cancer. The North Florida and South Georgia communities have raised more than $500,000 through their generosity. That goes a long way.

And this year, together, we can expand our impact!